Some cool internet marketing guide images:
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So I'm looking for a weight vest. Big purchase, hundreds of bucks, I
know nothing about how to buy one. My instinct is to go online and
find some sort of user forum where people have posted opinions about
weight vests. I check metafilter, then google, then amazon. On amazon
I punch up a couple of vests that have no reviews, then I find the
review pictured here for an Everlast vest.
First instinct: this guy is associated with XVest. There are many
examples of this sort of guerilla internet marketing, in fact I had a
date with a woman whose full-time job is to lurk in travel chat
rooms, assuming one of a number of
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