Targeted and affordable: as a marketing tool company events have their place. But, says Richard McLean, they deserve a little scrutiny. He advocates the ... An article from: NZ Business

Targeted and affordable: as a marketing tool company events have their place. But, says Richard McLean, they deserve a little scrutiny. He advocates the ... An article from: NZ Business


This digital document is an article from NZ Business, published by Profile Publishing Ltd. on June 1, 2003. The length of the article is 1179 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.Citation DetailsTitle: Targeted and affordable: as a marketing tool company events have their place. But, says Richard






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