Explain 2 latest definition of marketing from Chartered Institute of Marketing?

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Question by sofea: Explain 2 latest definition of marketing from Chartered Institute of Marketing?



Best answer:
Answer by KatyThe definition of marketing from the Chartered Institute of Marketing is: "Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably."

Management Process
- Means the whole organisation need to be involved.

Identifying
- Means research is needed in the market place.

Anticipating
- Means a firm will do well if it can get into a market quicker than competitors.

Satisfying
- Means the product or service must please the customers, as this will lead to greater sales. A firm that is

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